Chi è: Over the past 15 years experience I worked for different position in the field of professional lighting, particularly in the architectural segment. After an experience as freelance lighting designer, I have managed various functional areas for a leading manufacturer of architectural lighting fixtures in the European market, starting with operative assignments in the technical-commercial area growing up to managerial roles in marketing and R&D. Thank to this career I have expanded my knowledge and my vision by acquiring different skills and competences, making synergy between them. I believe in teamwork and strong motivation, I prefer to work with creative people but serious and concrete at the same time, and I believe essential to build strong relationships between reliable professionals. I think that any initiative must be market oriented and focused to the customer satisfaction, and I believe that product values and keeping brand promises form the basis for the growth of companies and for each positive career. Specializzazioni: - Branding, Positioning, Strategic Marketing - Product portfolio planning and management - Design - Research & Development, from concept design to bill of material - Product communication-