Chi è: Roberto Calzolari, currently General Manager of Muraglia, Calzolari & Associati, will become CEO of the re-branded M,C&A MediaVest agency. Roberto Calzolari, 50, has previously held the roles of General Manager of Carat Italia and Consigliere Delegato of Blumedia. Roberto Calzolari added, "Starcom MediaVest enjoys a strong innovative reputation in Italy, and the agency is highly regarded by its clients. In parallel M,C&A's qualitative competences and historic client relationships have created an excellent positioning for M,C&A in Italy. In our new media environment, active investments in both holistic planning and digital will guarantee a consistently strong platform for our work. Within this M,C&A MediaVest will continue to deliver cutting edge tailor-made services to its clients."