INFORMAZIONILaura ArabelliBeiersdorf spa Cosmesi, Chimica e Farmaceutica Ruolo: Pharmacy Business Unit Director Area: Marketing Management Laura ArabelliChi è: Pharmacy Business Unit Director Italy presso Beiersdorf: Full P&L accountability of the Italian Business Unit, reporting to the International VP Pharmacy in Company Headquarter. Responsible for all the Italian line functions: Marketing, Sales, Trade Marketing and Medical Management. Main tasks: development of the local business growth plan short and mid-term, including strategic objectives, brand portfolio management, brand equity evolution, commercial and price policy, distribution strategy, new market opportunities scouting, risk management. Total staff: 70. |





