Chi è: I have been working for 20 years in Market Research / Marketing. Main markets followed: mobility, finance, utilities, food&beverage, pharma, publishing. I deal with players in retailing, manufacturing, service providing, both major companies and PMI. My goal is growing the business by building value with/for clients, with/for consumers, with/for people in the Company, implementing new solutions and approaches as enablers of up to date listening and engagement. I believe in technology as a powerful enabler. But not as the scope. The language I talk and the dynamics I have experienced are both those of the research institute and of companies, where I have worked. Life enthusiast. Research, digital, sales and marketing passionate. I believe in people empowerment, knowledge sharing, networking, leveraging differences and peculiarities (of people and approaches), as keys to personal, professional and business growth. I love travelling and discovering new cultures. #onlinepanels #communities #web monitoring #virtuality & hybrid research #co-creation #agumented reality & intelligence #lead generation #proximity marketing And much more! For PMI and big companies.